Sunday, August 25, 2013

Why sponsoring a film is a good investment

An investor recently told me that putting money into sponsoring independent films and music is a good investment, because as the world grows progressively worse, people will watch more movies and listen to more music. In fact, the statistics prove this claim to be true and downloading sales of entertainment is increasing.

Cisco recently published statistics on the increasing numbers of laptops, which is the workhorse of marketing, to the phenomenal increase of smartphones! Cisco maintains that despite the number of smartphones outnumbering laptops, the users of computers on WiFi gain the greatest hits in marketing any product!

The kind of film and music is especially important as well.

Lana Jefferies Music LLC filmmakers prefer making videos with a positive message and we hope to be moving to comedy. Will Rogers once said that it's best to convey a social message in a funny way, rather than a critical, scolding manner.

It's very likely that Hollywood studios with big budgets are going to lose money to independent film studios, because of the cost. The outsourcing of movies is becoming a legal nightmare, because international copyright laws are almost impossible to enforce, until the global government is completely established in the next 10 to 15 years.

So investing money into starting companies like Lana Jefferies Music LLC, or studios closer to you, may not gain big profits soon, but continual injections of small amounts of cash will result in big payoffs. Independent studios are the future of entertainment business and they can be as little as the couch and a laptop, or a converted barn to a studio with a Green Screen.

Friday, August 16, 2013

Tracking the future

Our company is owned by outdoors folks. We watch the patterns of nature and follow the animal sign. And so that translates into succeeding in film production and perhaps crossing the boundaries of genres, because that's where the trail leads.

We did a kayaking video and when it was released, the short film did wonderfully.

Then it rained and the rivers flooded, but the kayakers still came.

The entertainment business is a lot like farming in that it's high risk, high stress, but always challenging. It's worth the trouble to create something from nothing.

Our computer tech has been pestering us to use remote controlled devices for filming such as helicopters and cameras on a track for one reason or another. A RC helicopter with a live camera feed to a laptop would be great for deer hunting intelligence, until it gets hung up in a tall oak tree.

Then we've been toying with the idea of filming model cities created on a card table without actually being there. We'd simply use a Green Screen with actors.

Basically, we like creating great videos for as little money as possible and with the hope to make a pretty decent living one day so that we can hire professionals, build new studios, buy lots of new cameras, remote controlled devices, booms, more real estate for sets, and other gear. Also, getting paychecks might be nice.

Mostly our ideas of how to compete in the future comes from sitting in the forest and talking about the next video while hunting. There is no greater board room. Pizza delivery is a bit of a problem, but when you're tracking the future, there's often no conveniences around. It's all pioneer territory.